One of the biggest "shocks" to any new photographer wanting to go full time is discovering just how little time is spent shooting (less than 15% according to some surveys) compared to other aspects of the business. You can actually check out the statistics and read more about "the secret life of a wedding photographer" right here. I know that when I first started, I thought my job pretty much began and ended with taking pretty pictures, so it was a little bit of a rude awakening to learn how wrong I was (lol). In fact, a lot of photography businesses fail because people don't spend enough time focusing (pun intended) on the business aspect and therefore don't realise that they aren't actually making any money from this hobby they love so much. If you do a little bit of research, you will see that the most successful photographers are not actually the most talented or the most creative but those that are business smart with regards to pricing, marketing, networking and continued investment in education.
Marketing is a HUGE part of the photography business especially with today's digital revolution, where anyone with a camera can instantly call themselves a photographer. While I do 90% of my marketing online as that's where a lot of my potential WOP brides hang out, I am always looking for ways to diversify my approach to be able to reach a wider audience. So I've gone "old school" with some WOP brochures so I have something on hand to share with any potential brides, mums, dads, aunties and best friends I happen to meet in the salon, supermarket, dinner, drinks, excetera, excetera, excetera. So basically, if I spot you with an engagement ring, I will stalk you...I am not ashamed. 😉 I'm quite happy with the way the brochures turned out, so thought I would share a few pictures.
Are there any marketing pieces you are particularly proud of and are thinking of incorporating into your marketing plan? Be sure to share in the comments below.